Apple sends invites to May 7 launch event, new iPads expected

Apple
will
launch
new
products
on
May
7
in
an
online
event,
according
to
invites
sent
to
the
media
on
Tuesday.

The
event,
with
the
tag
line “Let
loose,”
will
be
livestreamed
on
Apple’s
website
at
10
a.m.
Eastern
time.
The
company’s
launch
events
are
usually
prerecorded.

Apple
is
expected
to
release
new
iPads
after
no
new
models
were
announced
in
2023.
The
invite
graphic
features
Apple
Pencil,
the
company’s
iPad
stylus.
Apple
could
release
upgrades
to
its
high-end
iPad
Pro,
as
well
as
a
bigger
iPad
Air,
according
to

analysts
and
reports.

The
company
also
sometimes
releases
new
colors
for
iPhones,
Apple
Watches
and
accessories
during
the
spring.
The
last
time
Apple
held
a
launch
event
during
the
spring
was
in
March
2022,
where
it
announced
the
latest
version
of
the
iPad
Air,
alongside
a
lower-end
iPhone.

Millions
of
people
tune
in
to
watch
Apple’s
launch
events
live,
representing
a
critical
marketing
channel
for
the
company.

Apple
is
also
expected
to
make
significant
artificial
intelligence
announcements
this
year,
likely
at
its
Worldwide
Developers
Conference
in
June.