Hyundai’s Genesis reveals all-electric SUV concept, the Neolun

NEW
YORK
–


Hyundai’s
Genesis
is
previewing
the
future
of
the
growingly
prominent
luxury
brand
with
a
new
large
all-electric
concept
vehicle
called
the
Neolun.

The
full-size
SUV
features
a
sleek
exterior
design
illuminated
by
long
horizontal
headlights
and
taillights
reminiscent
of
the
brand’s
current
EVs,
though
more
modern.

The
interior
of
the
Neolun
–
derived
from
the
Greek “neo,”
or
new,
and
the
Latin “luna,”
which
means
moon
–
is
minimalistic
compared
with
many
recent
concepts
that
include
door-to-door
screens.
The
SUV
features
a
large
central
screen
with
physical
buttons
below
it
and
a
control
panel
and
knob
to
the
right
of
the
driver.

The
vehicle’s
front
seats
can
swivel
to
face
the
rear
passengers
for
lounge
seating.

“The
Neolun
Concept
is
a
concept
model
that
showcases
the
future
vision
of
Genesis,
as
well
as
the
overall
direction
in
which
the
brand
is
headed
in
terms
of
product,
design
and
technological
advancement,”
Genesis
said
in
an
emailed
statement.

Automakers
routinely
use
concept
vehicles
to
gauge
customer
interest
or
show
the
future
direction
of
a
vehicle
or
brand.
The
vehicles
are
not
meant
to
be
sold
to
consumers.

The
company
declined
to
disclose
whether
the
vehicle
is
a
preview
of
an
upcoming
large
all-electric
SUV
for
Genesis,
which
has
been
growing
its
lineup
in
the
U.S.

Genesis’
U.S.
sales
increased
23%
last
year
to
a
record
of
69,175
units
compared
with
2022.
Genesis,
which
became
its
own
brand
in
2015,
outsold
more
established
luxury
rival
Infiniti
and
expects
sales
to
continue
to
grow
this
year.

“Our
standalone
retail
footprint
is
rapidly
expanding,
and
the
brand
continues
to
achieve
record-breaking
sales
results
in
the
United
States,”
Tedros
Mengiste,
vice
president
of
sales
operations
for
Genesis
Motor
America,
said
in
a
release
last
week.

Genesis
also

revealed
another
concept
called
the
GV60
Magma
Concept,
a
high-performance
variant
of
its
compact
EV
crossover.

The
brand
said
it aims
to
develop
a
high-performance
Magma
model
for
each
production
vehicle
in
the
existing
lineup.

The
concept
vehicles
were
revealed
Monday
night
ahead
of
their
public
debuts
this
week
at
the
New
York
International
Auto
Show.